Taradel Blog | direct mail

a/b direct mail testing

The Dos and Don'ts of A/B Testing Your Direct Mail Campaigns

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A/B testing helps you improve your direct mail campaigns by showing you what actually works before y...

why direct mail works

The Psychology Behind Why People Respond to Postcards

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Postcard postal campaigns have unique benefits that other marketing campaigns don't. They have a uni...

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Don’t Hibernate: Why Winter Is the Best Time to Advertise Your Home Services

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While your competitors are bundling up and slowing down, you’ve got a golden opportunity to grow. Wi...

ROI direct mail checklist

The Ultimate ROI Checklist for Service-Based Businesses Using Direct Mail

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Direct mail continues to deliver strong results for service-based businesses because it builds trust...

Boosting Reviews and Referrals Through Postcard Follow-Ups

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Follow-ups are essential for keeping clients. Your interaction with them shouldn't end with a sale i...

How to Retarget Past Clients Using Direct Mail + Facebook Ads

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BusinessDasher confirms that getting a new customer can cost 5-25 times more than retaining an exist...

New Research Shows Direct Mail as the Top Offline Marketing Channel for Small Businesses

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In September 2024, Taradel conducted a comprehensive survey to uncover insights into the marketing p...

Why Direct Mail Marketing Works for Your Business

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Since advertising expenses have risen nearly 4% in 2024 compared to the two previous years according...

Consumers Are Increasingly Skeptical of Everything—But Not Direct Mail!

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Ever heard the saying, "Don’t trust everything you see online"? Well, there’s a reason..

74% of People are Tired of Social Media Ads – Here’s Your Solution

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Have you ever heard of ad fatigue? Chances are, you’ve not only heard of it—you’ve experienced it. F...