Direct Mail in Your Community | How to Mail Locally with EDDM®

If your business relies on local customers, you’ve got a powerful marketing advantage right at your fingertips.

Direct mail is one of the most trusted and effective ways to connect with people nearby—especially when you're using Every Door Direct Mail® (EDDM). Whether you're a small business owner, franchise operator, or community organization, EDDM makes it incredibly easy (and affordable) to get your message into every mailbox in the neighborhood.

In this blog, we’ll show you exactly how to use EDDM to target local areas, increase response rates, and grow your business—step by step.

Here's a quick video that explains EDDM in 30 seconds: 

What is EDDM and Why Should You Use It?

Every Door Direct Mail is a USPS-approved program that lets you send postcards, flyers, and menus to every home in a selected area—right down to the neighborhood or ZIP code. It’s one of the easiest ways to market locally, and with no permit or mailing list required, it removes the biggest barriers small businesses usually face when advertising.

Since its launch, EDDM has delivered over 30 billion pieces of mail and generated $4.3 billion in revenue for U.S. businesses. Why? Because it works. In fact, 71% of consumers are excited to check their mail each day, and direct mail is read more often than email by people of all ages.

Learn more about if your business is a good fit for EDDM by watching the video below:

Step-by-Step: How to Mail Locally with EDDM

1. Define Your Goals

Are you looking for phone calls? Store visits? Website traffic? Knowing what success looks like helps guide every step of your campaign.

2. Choose Your Target Neighborhoods

Using Taradel’s interactive map tool, you can select routes by ZIP code, demographics, average household income, or distance from your business. You’ll see exactly how many homes you’ll reach—and the cost—before you send anything.

“I chose the ZIP codes from their interactive map that gives numbers of residents and their average household incomes. It could not have been any easier to use.” — Tim Lewis, Taradel Customer

3. Design a Mailer That Grabs Attention

A successful EDDM postcard includes:

• A strong headline with a benefit

• Clear call-to-action (CTA)

• High-quality images

• A limited-time offer

• Contact info, logo, and a testimonial

Need help? Taradel’s design team or FREE templates make it super easy.

Take look at just a few out of our hundreds below!

How to Stand Out in Your Community’s Mailbox

• Use an Exclusive Offer
  79% of consumers say they get a positive impression from direct mail ads that include a coupon or discount.

• Use Multiple Impressions Over Time
  Marketing is a marathon, not a sprint. Businesses that mail regularly (monthly or quarterly) generate better brand awareness and higher conversion rates.

  Learn more about the 3 mail drop and power of repetition here.
  
  
  
  

• Combine Direct Mail with Digital Ads
  When paired with digital campaigns, EDDM has been shown to increase website visits by 68%, response rates by 63%, and conversions by 40%.

Real Results from Real Businesses

Thousands of small businesses trust Taradel to run their local mail campaigns. Here's what they say:

“Super Simple Tool to Generate an EDDM Campaign. I would not use any other company.” — Paul F. Condit

"Easy-to-use interface! Great ROI! What else could you want!" — Ben S.

“Mailers always bring us new clients.” — Gina

How Much Does EDDM Cost?

Taradel offers transparent pricing with volume discounts. For example:

Note: These are all-inclusive prices—meaning everything is covered: printing, postage, bundling, and delivery. When you choose Taradel, you choose simplicity, transparency, and real results. No hidden fees. No surprises. 

EDDM Postcard | 6.25x9

• 1,000 pieces: $0.74 each

• 5,000 pieces: $0.46 each

• 25,000 pieces: $0.42 each

View full pricing here.

Want a custom quote? Just start building your campaign online—pricing updates live as you go.

Final Thoughts: You Can Do This

Marketing in your community doesn’t have to be complicated. EDDM is a game-changer for local businesses looking to grow, reach new customers, and become a household name in their neighborhood. With just a few clicks, you’ll be on your way.

And if you ever get stuck, you’re not alone—our team is here to help every step of the way.

Ready to start? Build Your Local Campaign →