Whether you're cleaning gutters, installing guards, flushing downspouts or doing full repairs – direct mail works.
Below are five professionally designed postcard templates, ready for you to click and begin designing for free.
Homeowners may ignore digital ads or uninspiring emails, but a physical postcard lands in their hands and doesn’t fade off the screen. Direct mail helps you capture attention when it matters — right before rainy season, prior to winter freezes, or just after a major storm.
A postcard reminds them that your gutter service is local, reliable, and ready to protect their home from costly water damage.
Note: Click on any of the templates below to start customizing!
Template Highlight: Big headline + discount offer (“10% OFF Gutter Cleaning”) + clean imagery of someone working on a gutter.
Why it works:
Strong visual of the service in action builds credibility.
The discount drives urgency and response.
Clear call to action (“Call today to book your free estimate!”) makes it easy.
Use case: Ideal for a seasonal push — e.g., “Get your gutters cleaned before winter” or “Avoid ice dams this year.”
Template Highlight: Friendly technician on a ladder + bold messaging (“Clogged Gutters? We’ve Got You Covered!”) + offer (“10% off next service call”) + QR code link for easy scheduling.
Why it works:
Immediately speaks to a pain point (clogged gutters).
QR code gives tech-savvy homeowners a quick path to book.
Offer sweetens the deal and lowers friction.
Use case: After a heavy storm or during periods of unusual rainfall when homeowners may be urgently looking for help.
Why it works:
Focuses not just on cleaning, but on the risk of ignoring it (ice dams, leaks).
Positions your service as protective and proactive.
Free estimate call-to-action helps reduce hesitation.
Use case: Use this heading into winter, or during fall when homeowners are thinking ahead.
Template Highlight: Eye-catching image (ice build-up on gutters) + yellow alert headline + strong CTA for a free estimate.
Why it works:
Visual of problem (ice damage) creates emotional response (“I don’t want that!”).
Prevention framing motivates action.
Clear and simple message.
Use case: Use in neighborhoods with older homes, in fall/winter seasons, or in regions prone to freeze/thaw cycles.
Why it works:
Shows that you don’t just clean—you offer full gutter system services.
Good for upselling (customer who just had cleaning might upgrade to guard installation).
Broad service list helps you target multiple needs in one mail piece.
Use case: Great for a general branding campaign or “full-service” positioning, especially in older neighborhoods where many homes need comprehensive gutter care.
Click on any of the templates above to begin customizing your own postcard for free.
Insert your company name, custom offer (e.g., “10% off gutter cleaning for new customers”), phone number, website, and logo.
Choose your mailing list or go EDDM® (Every Door Direct Mail) to reach every mailbox in a target neighborhood without needing individual addresses.
Launch your campaign timed for peak need periods – fall clean-up, pre-winter, or post-storm.
Add a deadline to your offer (e.g., “Offer ends Nov 30”) to increase urgency.
Choose neighborhoods with older homes or lots of trees—those gutters fill faster.
Use eye-catching imagery (clean gutters vs damaged) to build visual contrast.
Include multiple touchpoints: a QR code, a phone number, and a website link.
Track which campaign worked by using a unique offer code or dedicated phone line.
By deploying any of these five free postcard templates, your gutter service business can elevate awareness, generate new leads, and position itself as the go-to expert in your market. Click, customize, print, mail—and let the rain (and gutters) do the talking.
If you want help crafting the copy, customizing the design, or setting up your mailing campaign — just let me know!