A new survey of small business advertisers published by Taradel reveals the Top 5 marketing tactics heading into 2022.
A panel of 166 business professionals and advertisers responded to questions about marketing practices, channel efficacy, and campaign management preferences via an online SurveyMonkey® questionnaire.
Here are the results:
Interestingly, the survey found that 76% of small businesses now use multi-channel marketing to reach consumers — with most using 3 or more channels.
These results suggest that SMBs are increasingly using data-driven, strategic marketing methods to run ads and track results, with an emphasis on reaching consumers both online (digital ads) and offline (direct mail).