A new study by Taradel LLC highlights how real estate agents are planning and budgeting for success heading into 2024.

In October 2023, Taradel LLC conducted an extensive survey involving 40 real estate professionals, who were asked a set of twenty-nine questions. The primary aim was to identify prevailing trends, assess the use of marketing tactics, understand preferences, and gather insightful feedback within the dynamic U.S. real estate industry. This study was administered through an online SurveyMonkey questionnaire.

Below, we take a quick look at some of the results…

• The majority of real estate businesses plan their marketing campaigns weeks, months, or even a year ahead. 
• However, 13% advertise as needed with no prior campaign planning
• The majority spend between $0 to $499 per month on marketing

Want more insights into the future of the real estate industry? Download our free, 23-page report that uncovers the marketing tactics, strategies, and preferences of realtors across the nation. Plus, get answers to important questions:

• Which marketing channels yield the highest ROI for realtors?
• What are the biggest challenges facing the real estate industry in 2024?
• Which type of lead is most valuable for real estate agents?
• How do industry professionals foresee the 2024 housing market? 
• And so much more!