A new study conducted by Taradel LLC proves that direct mail will remain a strong force within the real estate industry’s marketing strategies.

In October of 2023, Taradel conducted a twenty-nine question survey of 40 Real Estate professionals with the purpose of identifying trends, marketing tactics, preferences, and feedback within the U.S. real estate industry. This survey was administered through an online SurveyMonkey questionnaire. 

A glimpse at the direct mail stats we uncovered…

• Direct mail delivers the highest ROI for realtors 
• 88% of respondents plan to increase or maintain direct mail efforts over the next year
• 68% of realtors said direct mail performs excellent, good, or break-even for their business 

The survey results show that due to its tangible and personable nature, direct mail will continue to remain a top results-driver for realtors in 2024. 

Want more insights into the future of the real estate industry? Download our free, 23-page report that uncovers the marketing tactics, strategies, and preferences of realtors across the nation. Plus, get answers to important questions:

• Which marketing channels yield the highest ROI for realtors?
• What are the biggest challenges facing the real estate industry in 2024?
• Which type of lead is most valuable for real estate agents?
• How do industry professionals foresee the 2024 housing market? 
• And so much more!