Growing your HVAC business isn’t easy — but it’s absolutely possible with the right strategy. The secret? Reaching more homeowners in your local area — the people actively in need of your services.
Over 70% of HVAC companies fail within the first year — but that doesn’t have to be you. The HVAC industry is competitive, but the businesses that thrive are the ones that strategically connect with their local customer base, build trust, and stay top-of-mind when homeowners need HVAC services.
So, how do you beat the odds and grow your HVAC business? By mastering the Big Three Marketing Platforms — Every Door Direct Mail (EDDM), Facebook, and Nextdoor.
Let's explore how each of these platforms can help you attract more business and expand your customer base, along with strategic advice on effective marketing techniques.
Direct mail remains the #1 offline marketing channel for small businesses — and for good reason. Every Door Direct Mail (EDDM) offers a cost-effective way to target local homeowners with precision and impact. Unlike digital ads that can get lost in the scroll, direct mail provides a personal, tangible connection that homeowners trust.
EDDM is a direct mail solution offered by the USPS that allows businesses to send mailers to entire geographic areas without needing a mailing list.
With EDDM, you can:
And look! Mapfire even has the option to select homeowners to ensure you reach the right people every time.
Tip: Super change the trust of your mailer by featuring customer testimonials and before-and-after photos (like the FREE template shown below!).
Direct mail creates a lasting impression because it’s tangible — it sticks around. Unlike a digital ad that disappears after a few seconds, a postcard can sit on a homeowner's fridge or kitchen counter for weeks.
When a homeowner’s HVAC unit stops working, your postcard is right there — ready to solve their problem.
Direct mail doesn’t work in isolation — it strengthens your digital strategy. Studies show that consumers engage with social media ads for 30% longer when they’ve been exposed to a direct mail piece first.
Facebook remains the most widely used social media platform, with over 3 billion active users worldwide. For HVAC companies, this is a goldmine of potential customers — especially when you use Facebook’s powerful targeting features.
Tip: Video content performs exceptionally well on Facebook. Create short videos showcasing successful installations, customer testimonials, and tips for HVAC maintenance.
Nextdoor has emerged as one of the most effective platforms for local business marketing, particularly for home service providers like HVAC companies. With one in three U.S. households using Nextdoor and 77% of users being homeowners, it’s the perfect place to connect with your ideal audience.
Tip: Engage with neighborhood groups and post helpful HVAC maintenance tips to position yourself as a local expert.
The most successful HVAC companies don’t rely on just one platform — they integrate multiple channels to create a powerful, cohesive marketing strategy.
Example Strategy:
This multi-touch approach builds familiarity and trust, increasing the likelihood of conversion.
It’s not enough to just reach homeowners — you need to present your HVAC business in a way that makes them want to choose you over the competition.
Acquiring new customers is important — but retaining them is even more valuable (and frankly a whole lot easier when it comes to steady revenue).
Growing your HVAC business comes down to reaching the right homeowners with the right message at the right time.
With the right strategy, you can go from surviving to thriving in the HVAC industry — and become the go-to service provider in your community.
Ready to grow your HVAC business? Start your multichannel campaign today – all in one place!