How to Create a Great Postcard for Your Restaurant

It's no secret that the restaurant industry is a challenging one. With so many competitors, it can often be hard to stand out as a new or existing restaurant in town. But, don’t let the competition get you down. Luckily for you, there’s a marketing strategy that faces little competition: direct mail. In fact, the average household receives only two pieces of direct mail per day compared to hundreds of digital ads. This lack of competition along with its ability to be highly targeted and personable makes postcard marketing the perfect way to get the line out your restaurant's door booming! 

Great, so you’re ready to create a postcard for your restaurant. But how? You know how to serve delicious food, not design eye-catching postcards. Don’t worry. Below are 5 must-haves for your restaurant’s postcard. 

1. Simple but catchy headline
   For the headline, keep it short and sweet. It’s the first thing the potential customer will read when grabbing it from their mailbox. So, make it something memorable, but simple. Your restaurant's name and slogan would work perfectly. 
   
   
2. Appealing image
   Simplicity isn’t just important for the headline, but also for the image on the front of your postcard. The goal of the front picture is to showcase the delicious food you have to offer, so choose a clear, appealing, and eye-catching image of one of your top-selling dishes. Make the customer hungry to come try your delicious food.
   
   
3. QR code
   Including a QR on your postcard is one of the easiest ways for the customer to further explore your restaurant. With only a quick scan, your potential customer can gain immediate access to your menu, reviews, and most importantly your social media platforms. The small inclusion of a QR code will allow you to combine your offline and online channels with just one postcard.
   
   
4. Special offer
   Offering a special deal or promotion on your postcard is key to getting customers to give your restaurant a try. Whether it’s 15% off your meal or a free side dish, including a coupon on your card increases the chance that your postcard will make it on the customer’s refrigerator and not in the trash.
   
   
5. Contact info: Lastly, don’t forget to include your restaurant's location, phone number, website, and any other important information to allow potential customers to reach out and find you. They want to try out your food, so tell them how! 

Get Chris to help with the call to action part