What Is Every Door Direct Mail® (EDDM)? An Introduction to EDDM Marketing
In today’s competitive market, businesses strive to reach potential customers in the most direct and effective way possible. Every Door Direct Mail (EDDM) offers a strategic approach to postal marketing, providing businesses a cost-effective way to target entire neighborhoods or zip codes without the need for mailing lists.
Administered by the United States Postal Service, EDDM allows businesses to distribute promotional materials such as flyers, brochures, or coupons directly to the mailboxes of specific communities. This blanket coverage is ideal for businesses aiming to boost their local presence and attract nearby customers.
The simplicity and affordability of EDDM make it an attractive tool for small to medium-sized businesses, particularly those whose customer base is largely local, like restaurants, real estate agents, and retail stores. By sending out mailers to every door in a chosen area, businesses can increase their visibility and brand awareness within their target geographic region.
In the following sections, we will delve into the advantages of EDDM, illustrating why it's not just a viable marketing option but a necessary strategy for businesses looking to make a tangible impact in their local community.
Why Every Door Direct Mail? | The Benefits of EDDM
Every Door Direct Mail (EDDM) offers a blend of traditional direct mail benefits with unique advantages that enhance marketing efforts for businesses targeting local customers. Here's why EDDM stands out as a compelling choice for local marketing campaigns:
EDDM All-Inclusive vs. EDDM Retail: Choosing the Right Option for Your Business
When it comes to Every Door Direct Mail (EDDM), businesses can choose between two main options: EDDM All-inclusive and EDDM Retail. Each caters to different needs and scales of operations. Let's explore these options to help you decide which is best suited for your campaign.
For larger campaigns or businesses seeking convenience, EDDM All-Inclusive offers a fully managed service. This option is slightly pricier per piece but eliminates the complexities of paperwork, permits, and Post Office visits, making it ideal for mailings that exceed 2,500 pieces.
Benefits of EDDM All-Inclusive include:
Learn more about EDDM All-Inclusive.
EDDM Retail is tailored for smaller mailing campaigns or for businesses that prefer a hands-on approach. It allows for direct control over every aspect of the mailing process, from printing to post office drop-off, making it a cost-effective solution for mailings under 2,500 pieces.
Here are some key considerations for EDDM Retail:
EDDM All-Inclusive offers competitive pricing with the convenience of a fully managed service. With EDDM All-Inclusive, a custom postcard can be designed, printed, and delivered for as low as 39 cents each, which is significantly less than the price of a single stamp today.
Want to learn more about EDDM All-Inclusive pricing? Watch this video below!
EDDM Retail, on the other hand, provides a more budget-friendly option if you are willing to manage the process. Costs for EDDM Retail typically include:
Overall, you might spend around 40-50 cents per delivered postcard with EDDM Retail, which can be more economical than the All-Inclusive option depending on your specific needs.
To get a clearer understanding of the costs and benefits of both EDDM Retail, check out this video!
Choosing between EDDM All-Inclusive and EDDM Retail depends largely on your campaign's scale and your preference for convenience versus control. Both options offer effective ways to reach targeted neighborhoods, ensuring your marketing message gets right to the doorsteps of potential customers.
Selecting the appropriate size for your Every Door Direct Mail (EDDM) postcards is crucial for maximizing the impact of your marketing campaigns. This section of our blog provides a comprehensive overview of available EDDM postcard sizes, from the compact 4.25x11 inches to the more expansive 11x17 inches. To enhance your understanding, we've included a series of videos that visually demonstrate how each size looks and feels, helping you decide what best suits your marketing needs.
Explore the various options below, learn about their best uses, and discover the advantages of choosing the most appropriate size for your message.
Creating a successful Every Door Direct Mail (EDDM) campaign hinges significantly on the design and content of your postcard. A well-crafted postcard not only grabs attention but also effectively communicates your message. Here are some essential elements to include in your EDDM postcard to ensure it stands out:
Your headline should be clear and compelling. It’s the first thing recipients will see, so make it count! A strong headline captures attention and succinctly conveys your key message.
Use high-quality images that resonate with your targeted audience. Visual appeal is crucial as it helps to catch the eye and can significantly impact the first impression of your brand.
Keep your message short, sweet, and engaging. Highlight the benefits of your product or service with clear and easily digestible language. This helps ensure that your key points are easily understood by the recipients.
Incorporating a special offer, such as a discount code or a limited-time promotion, is highly effective in driving engagement. This tactic not only encourages recipients to act but also adds value to your mailer, making it more likely to be saved and used.
Add a unique tracking mechanism like a QR code or a personalized URL. This allows you to measure the campaign’s effectiveness and gather valuable data on engagement levels.
Always include essential contact information such as your address, phone number, email, and website. Making it easy for recipients to reach out to you is crucial for facilitating inquiries and boosting customer engagement.
Ensure your postcard reflects your brand identity by incorporating your company logo, colors, and other brand elements. Consistent branding across all marketing materials helps build recognition and trust with your audience.
Designing an effective postcard can be challenging, but Taradel’s online postcard design tool simplifies this task. The tool offers a variety of FREE, easily customizable postcard templates, crafted by seasoned design professionals. These templates not only meet USPS requirements but also ensure high-resolution prints that look professional and appealing.
Explore these templates and start designing your EDDM postcard with today!
Check out our postcard design tool here!
By incorporating these best practices into your EDDM postcard design, you can significantly enhance the impact of your direct mail campaign, ensuring it not only reaches but resonates with your intended audience.
Showcase of Successful Every Door Direct Mail (EDDM) Postcards
At Taradel, we take pride in our exceptional EDDM postcard templates designed in-house that have consistently delivered excellent results for our clients. A successful EDDM campaign is the product of a standout postcard that shines in both visual appeal and compelling content.
Here are a couple examples of our winning postcards…
The postcards showcased here are not merely advertisements; they are carefully engineered tools for business growth, designed to meet USPS requirements and optimized for high-resolution printing. They embody the essence of successful EDDM campaigns: clear communication, visual appeal, and effective call-to-action elements, all wrapped up in a brand-consistent package.
Conclusion
Every Door Direct Mail (EDDM) stands out in the local marketing scene, offering a direct line to customers’ doorsteps, minus the hassle of traditional mailing lists. This makes EDDM an essential strategy for businesses to enhance their local presence cost-effectively.
At Taradel, we've honed EDDM to perfection, creating postcard templates that have garnered great results for our clients. With options like EDDM Retail for smaller campaigns and All-Inclusive for larger outreach, businesses of all sizes can find an EDDM solution that fits their needs.
Choose EDDM for its affordability, reach, and ease of use. And with Taradel, experience hassle-free marketing where we take care of the details, letting you focus on growing your business.
Ready to amplify your local marketing? Explore Taradel’s EDDM solutions and make your next campaign a success.