Creating a Standout Postcard to Attract New Dental Patients

Although all industries can benefit from postcard marketing, the dental industry is perfectly set to thrive from it. Being small businesses located in local communities, they need a form of marketing that is personable, trustworthy, and highly targeted to their intended audience. And that is exactly what postcard marketing is all about. 

But how do you go about designing the perfect postcard for your dental practice? It is actually pretty simple. Below are five things you should ensure you include on your postcard. 

1. Catchy headline
   The first thing your potential customer will read when they receive your postcard is the headline, so make it something catchy and memorable. The goal here is to hook the customer into reading more about your practice, so just a couple of words or a phrase will work perfectly to get them interested.
   
   
2. Standout image
   The headline may be the first thing the potential customer reads, but the image on the front will be the first thing they see. Like the headline, the image should be simple but visually appealing. A high-resolution image with a single focus point is normally the way to go.
   
   
3. Brief description
   The customer will want to know what specific dental services you offer, so be sure to include a brief description of your dentistry’s goals and specific practices. But no need for anything lengthy here, bullet points usually work great to get your point across.
   
   
4. Coupon
   Including an enticing offer or coupon on your postcard is always a great idea. Most likely, there are other options for dentists in the area, so give the customer a reason to pick yours over the competitors.
   
   
5. Contact information
   It is critical to include your dentistry’s address, website, email, and phone number on your postcard. After viewing your card, they will want to book their first appointment so show them how to do so! 

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